Communications & Public Information Office
The Communications & Public Information Office informs the community about South Seattle College, responds to general information needs from the public, and supports the college with internal and external communications. Areas of responsibility cover marketing/advertising, college website (content, guidelines and standards), publications (including program and service brochures), media relations, college branding, internal communications and community relations. For departments creating their own material, please use logos approved by the PIO for HTML emails, letterhead, flyers, and web materials.
What we do
Marketing/Advertising/Branding
- Support enrollment goals
- Maintain public awareness about the college
- Create unique identity for South
- Ensure consistency of brand to the community
- Creative copy and graphic design for marketing campaigns
- Manage vendors (including digital marketing, radio, television, web, magazine, newspaper, billboard, bus posters, direct mail)
- Advertising media includes digital ads, billboards, bus ads, radio, print, special publications (veterans, program-specific, etc.) and high school sports calendars.
- Build and maintain CRM messaging
- Build and maintain web-based marketing assets
Publications (many of which also go on the web)
- Brochures for programs and courses
- Posters
- Flyers
- Postcards
- Invitations to college-wide events
- Viewbooks
- Presentation folders
External Communications
- Research, write and distribute news releases
- Pitch article ideas to news sources
- Respond to news inquiries
- Write features
- Coordinatef messages for 16th Ave reader boards
- News releases and clips published to the web, found in the News Center
Internal Communications
- Employee communication support
- Campus closure notices
- Emergency notification (with Security)
- Create slideshow for digital screens
- Student-facing communications
- Posting policies
Graphic Design & Photography
- Publications above
- Ads
- Support other department needs as time allows
- Photography/videography
Community Relations
- Connections with local organizations (like West Seattle Chamber of Commerce, Southwest Neighborhoods District Council, Delridge Neighborhoods District Council)
- Community/public opinion research
- Respond to community inquiries/requests
- Posting approval
Social Media
- Manage and create content for social networking sites – Facebook, Instagram, TikTok, LinkedIn, X, & YouTube
- Review department and clubs' requests to set up a social media presence
Web Management (Managed by SSC Communications Staff in collaboration with Seattle Colleges District Web Team)
- Logos, Style Sheets and Graphics
- Web page planning and support
- Create/modify colleges web pages, documents, & photos
- Web design/development of features, web applications, & forms
- Produce South branded emails
- Website visitor reporting
- Maintain college web site databases
- Web hosting/web server management