Marketing and Sales of Food and Wine

Certificate

49 Units

The Marketing and Sales of Food and Wine Certificate program prepares students for a career involving selling wine to wholesalers, retailers, restaurants and the public. Students study marketing techniques, including packaging, pricing and branding of wines; explore the demographics of wine sales and marketing of brands throughout the world; and learn about compliance and government regulations.

Students gain practical experience by working in retail sales, packaging, advertising and promotion of wine in our on-campus tasting room. Emphasis is placed on merchandising, marketing of products, labeling, online sales, inventory, government compliance, social media, and wine club. Additionally, students work at our interactive wine release events, and are given opportunities to work at many industry events throughout Seattle and Washington State.

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College Application Steps

Visit our Steps to Enroll to learn more about how to apply (the application is always free).

Additional Program Specific Steps

English and Math placement is required to ensure language and computational skills are sufficient for program success. Advisors are available to support you.

Program Tours

Schedule a tour for this program by emailing southproftech@seattlecolleges.edu.

College Tuition

Learn more about the tuition and fees to attend college.

Save money at South. Tuition and fees at a two-year college are significantly lower than a four-year college or university.

College Tuition

Learn more about the tuition and fees to attend college.

Save money at South. Tuition and fees at a two-year college are significantly lower than a four-year college or university.

Workforce Funding

This academic plan may be eligible for additional funding through Workforce Education. Students in this program may be eligible for:

  • Basic Food Employment And Training
  • Work First
  • Worker Retraining
  • Opportunity Grant

Visit Start Next Quarter to see what funding you could receive.

Introductory Wine Technology (WIN) courses are offered in fall, winter, or spring quarters.

Program Information

The Marketing and Sales of Food and Wine pathway can lead to various career opportunities.

Examples include:

Career titles and data are supplied by the Bureau of Labor Statistics (BLS). For current employment and wage estimates, please visit O*NET OnLine.

A Bachelor's degree or higher may be required for some careers listed above.

This certificate is for students focused on learning a skill or technology for immediate employment in the wine industry.

Credits earned in certificate programs are generally applicable toward an Associate in Applied Science (AAS) or Associate in Applied Science-Transfer (AAS-T) degree.

Math and English placement are required. Use South’s free Math and English Directed Self Placement tools to establish placement.

Eligibility for MATH 110 or higher placement

Eligibility for ENGL 107 or higher placement

49 Units

Core Requirements

Complete 9 courses. 1.0 minimum grade. 

  • 9 Wine Marketing & Sales courses (WIN 101, 123, 132, 133, 141, 142, 151, 160, 257)
Click course row to read description.
Course Course Title Units
WIN 101 Introduction to Enology & VIticulture 4
WIN 123 Sensory Evaluation 4
WIN 132 Wine History 4
WIN 133 Introduction to Wines of The World 4
WIN 141 Wine Marketing and Sales 4
WIN 142 Wine Business -Winery Operations 4
WIN 151 Introduction to Food and Wine Pairing 4
WIN 160 Sommelier Service and Beverage Management 4
WIN 257 Food & Wine Pairing: Cheeses & Desserts 4

General Education Requirements

Complete 1 course from each of the following groups. 1.0 minimum grade.

Click course row to read description.
Course Course Title Units
Composition Choose a course 5
Computation Choose a course 5
Human Relations Choose a course 5

Units

The sample schedule and quarterly to-do list below will help you explore courses and complete tasks on time. The sample schedule assumes a fall quarter start, but you can begin in any quarter and start at any placement level. Some courses are offered in a variety of formats including online (e-learning), in-person, and hybrid. Available formats vary by quarter. Please work with your advisor to create a customized education plan that meets your goals.

Before you begin:

Quarter 1, 12 Units

Click course row to read description.
Course Course Title Units
WIN 101 Introduction to Enology & VIticulture 4
WIN 123 Sensory Evaluation 4
WIN 151 Introduction to Food and Wine Pairing 4

Quarter 2, 12 Units

Click course row to read description.
Course Course Title Units
WIN 132 Wine History 4
WIN 133 Introduction to Wines of The World 4
WIN 142 Wine Business -Winery Operations 4

Quarter 3, 12 Units

Click course row to read description.
Course Course Title Units
WIN 141 Wine Marketing and Sales 4
WIN 160 Sommelier Service and Beverage Management 4
WIN 257 Food & Wine Pairing: Cheeses & Desserts 4

Quarter 4, 15 Units

Click course row to read description.
Course Course Title Units
Composition Choose a course 5
Computation Choose a course 5
Human Relations Choose a course 5
  • Explain and demonstrate wine tasting techniques in a systematic approach.
  • Define and describe classic wine making terminology, methods, styles and varieties.
  • Describe wine regions globally, viticulture practices and wine styles.
  • Describe and demonstrate purchasing, storage/cellaring, wine inventory and accounting.
  • Define and develop a strategic and tactical marketing and sales approach to a beverage program.

Program data from ctcLink:

  • Academic Plan: WSSWMC45
  • Degree: CERT
  • Plan Transcript Description: Certificate - Marketing/Sales of Food & Wine
  • Academic Plan Currently Offered: Yes
  • Classification of Instructional Programs (CIP): 12.0510

New or Prospective Students: Please connect with the Welcome Center to discuss South’s program options and for help navigating the Steps to Enroll.

Welcome Center
RSB 72
southwelcomecenter@seattlecolleges.edu
206/934-7943

Current Students: Please connect with Advising to create an education plan and discuss specific class offerings for your program.

Advising Center
RSB 02
advisorsouth@seattlecolleges.edu
206/934-5387

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