Marketing and Sales of Food and Wine
Associate in Applied Science
Two-year Degree
92 Units
With the Marketing and Sales of Food and Wine Associate in Applied Science (AAS) degree, you will learn the necessary information to become a certified sommelier (wine history and origin expertise along with matching wines to foods) and what it takes to effectively market and promote wine and food. Completion of this degree opens doors to a huge spectrum of career opportunities. Please see some of the exciting careers available to you in the “Career Opportunities” tab below.
Students study marketing techniques, including packaging, pricing and branding of wines; explore the demographics of wine sales and marketing of brands throughout the world; and learn about compliance and government regulations.
Students gain practical experience by working in retail sales, packaging, advertising and promotion of wine and food in our on-campus tasting room. Emphasis is placed on merchandising, marketing of products, labeling, online sales, inventory, government compliance, social media, and wine club. Additionally, students work at our interactive wine release events, and are given opportunities to work at many industry events throughout Seattle and Washington State.
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College Application Steps
Visit our Steps to Enroll to learn more about how to apply (the application is always free).
Additional Program Specific Steps
English and Math placement is required to ensure language and computational skills are sufficient for program success. Advisors are available to support you.
Program Tours
Schedule a tour for this program by emailing southproftech@seattlecolleges.edu.
College Tuition
Learn more about the tuition and fees to attend college.
Save money at South. Tuition and fees at a two-year college are significantly lower than a four-year college or university.
Financial Aid
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Need help paying for college?
To apply for financial aid, including grants and scholarships you don’t have to pay back, visit our Paying for College page for details. Part-time and full-time students can qualify for financial aid funds.
Workforce Funding
This academic plan may be eligible for additional funding through Workforce Education. Students in this program may be eligible for:
- Basic Food Employment And Training
- Work First
- Worker Retraining
- Opportunity Grant
Visit Start Next Quarter to see what funding you could receive.
- In-person
Introductory Wine Technology (WIN) courses are offered in fall, winter, or spring quarters.
Program Information
The Marketing and Sales of Food and Wine pathway can lead to various career opportunities.
Examples include:
Career titles and data are supplied by the Bureau of Labor Statistics (BLS). For current employment and wage estimates, please visit O*NET OnLine.
A Bachelor's degree or higher may be required for some careers listed above.
This degree is for students focused on learning a skill or technology for immediate employment in the aviation maintenance industry.
Few courses in the Associate in Applied Science (AAS) degree programs will transfer to four-year colleges or universities. Students interested in further education should consider the Associate in Applied Sciences-Transfer (AAS-T) degree. Consult a program advisor or transfer institution concerning course transferability prior to enrollment.
Math and English placement are required. Use South’s free Math and English Directed Self Placement tools to establish placement.
Eligibility for MATH 110 or higher placement
Eligibility for ENGL 107 or higher placement
92 Units
Core Requirements
Complete 18 courses. 2.0 minimum grade.
| Course | Course Title | Units |
|---|---|---|
| WIN 101 | Introduction to Enology & VIticulture | 4 |
| WIN 123 | Sensory Evaluation | 4 |
| WIN 130 | Wine Tourism Introduction | 4 |
| WIN 131 | Introduction to Washington Wines | 4 |
| WIN 132 | Wine History | 4 |
| WIN 133 | Introduction to Wines of The World | 4 |
| WIN 141 | Wine Marketing and Sales | 4 |
| WIN 142 | Wine Business -Winery Operations | 4 |
| WIN 143 | Wine Business-Distribution Network and Suppliers | 4 |
| WIN 145 | Wine Business - Entrepreneurship and Innovation | 4 |
| WIN 151 | Introduction to Food and Wine Pairing | 4 |
| WIN 152 | Advanced Food and Wine Pairing | 4 |
| WIN 160 | Sommelier Service and Beverage Management | 4 |
| WIN 170 | Food & Wine Pairing: Other Ferments | 4 |
| WIN 233 | Advanced Wines of The World - France & Spain | 4 |
| WIN 235 | Advanced Wines of The World: New World | 4 |
| WIN 257 | Food & Wine Pairing: Cheeses & Desserts | 4 |
| WIN 150 | Wine Retail Sales | 4 |
General Education Requirements
Complete 1 course from each of the following groups. 1.0 minimum grade.
92 total units
| Course | Course Title | Units |
|---|---|---|
| Composition | Choose a course | 5 |
| Computation | Choose a course | 5 |
| Human Relations | Choose a course | 5 |
| Pick one from the following list | Choose a course | 5 |
Units
The sample schedule and quarterly to-do list below will help you explore courses and complete tasks on time. The sample schedule assumes a fall quarter start, but you can begin in any quarter and start at any placement level. Some courses are offered in a variety of formats including online (e-learning), in-person, and hybrid. Available formats vary by quarter. Please work with your advisor to create a customized education plan that meets your goals.
Before you begin:
- Please visit the Steps to Enroll page for everything you need to do.
- Review the Academic Calendar for key enrollment dates.
- If you need help with the Steps to Enroll, please contact the Welcome Center.
- Research and apply for grants and scholarships. Visit the Benefits Hub.
Quarter 1, 17 Units
| Course | Course Title | Units |
|---|---|---|
| WIN 101 | Introduction to Enology & VIticulture | 4 |
| WIN 123 | Sensory Evaluation | 4 |
| WIN 151 | Introduction to Food and Wine Pairing | 4 |
| Composition or ENGL& 101 or ENGL& 102 | Choose a course | 5 |
Quarter 2, 12 Units
| Course | Course Title | Units |
|---|---|---|
| WIN 132 | Wine History | 4 |
| WIN 133 | Introduction to Wines of The World | 4 |
| WIN 142 | Wine Business -Winery Operations | 4 |
Quarter 3, 12 Units
| Course | Course Title | Units |
|---|---|---|
| WIN 141 | Wine Marketing and Sales | 4 |
| WIN 160 | Sommelier Service and Beverage Management | 4 |
| WIN 257 | Food & Wine Pairing: Cheeses & Desserts | 4 |
Quarter 4, 15 Units
| Course | Course Title | Units |
|---|---|---|
| Human Relations | Choose a course | 5 |
| Computation | Choose a course | 5 |
| Elective | Choose a course | 5 |
Quarter 5, 12 Units
| Course | Course Title | Units |
|---|---|---|
| WIN 131 | Introduction to Washington Wines | 4 |
| WIN 143 | Wine Business-Distribution Network and Suppliers | 4 |
| WIN 170 | Food & Wine Pairing: Other Ferments | 4 |
Quarter 6, 12 Units
| Course | Course Title | Units |
|---|---|---|
| WIN 152 | Advanced Food and Wine Pairing | 4 |
| WIN 235 | Advanced Wines of The World: New World | 4 |
| WIN 150 | Wine Retail Sales | 4 |
Quarter 7, 12 Units
| Course | Course Title | Units |
|---|---|---|
| WIN 145 | Wine Business - Entrepreneurship and Innovation | 4 |
| WIN 233 | Advanced Wines of The World - France & Spain | 4 |
| WIN 130 | Wine Tourism Introduction | 4 |
- Explain and demonstrate wine tasting techniques in a systematic approach.
- Define and describe classic wine making terminology, methods, styles and varieties.
- Describe wine regions globally, viticulture practices and wine styles. Describe and demonstrate purchasing, storage/cellaring, wine inventory and accounting.
- Define and develop a strategic and tactical marketing and sales approach to a beverage program.
- Apply guidelines for the handling wines from vineyard during production to consumption.
- Analyze and critique various wines through sensory evaluations.
- Develop operational systems, establish and analyze budgets, pricing, inventory controls, reporting and forecasting.
- Demonstrate skills in beverage service and the principles of beverage and food pairing.
Program data from ctcLink:
- Academic Plan: WSSMFAPT
- Degree: AAS
- Plan Transcript Description: Associate in Applied Science - Marketing/Sales of Food and Wine
- Academic Plan Currently Offered: Yes
- Classification of Instructional Programs (CIP): 12.0510
New or Prospective Students: Please connect with the Welcome Center to discuss South’s program options and for help navigating the Steps to Enroll.
Welcome Center
RSB 72
southwelcomecenter@seattlecolleges.edu
206/934-7943
Current Students: Please connect with Advising to create an education plan and discuss specific class offerings for your program.
Advising Center
RSB 02
advisorsouth@seattlecolleges.edu
206/934-5387
Faculty and Staff
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