Wine Business EntrepreneurshipShort-Term Certificate
This certificate prepares students for a career in a wine related business through understanding the components of successful related business practices and decisions faced by entrepreneurs. Concepts of financial management and business plan development, compliance and government regulations, branding, marketing, and advertising processes and techniques, and the importing, exporting, and distribution and selling of wines throughout the world.
This program prepares students for employment in careers such as Direct Sales Manager, Wine Distributor Sales, Sales Representative Wholesale, Marketing Coordinator, Compliance Manager, Wine Steward Retail, Wine Merchandiser, Tasting Room Manager, Marketing and Office Management.
Estimated Length of Completion
|Short-Term Certificate||Full Time:
Program lengths are estimates, not guarantees. For the most current program information, please check with the program contact.
There are no entry requirements for this program.
- Identify winemaking styles for world wine regions and from wine sensory analysis.
- Develop a basic wine marketing and sales program.
- Prepare documentation required by regulatory agencies for the operation of a winery.
- Explain financial considerations of winery and other wine business operations.
- Explain the steps to take to develop a portfolio of wine.
- Describe the components of a successful business plan.
- Write a final feasibility plan that demonstrates an understanding of marketing and financial tools and their effective use in the planning of a profitable wine business.
- Investigate and compare financing alternatives for specific new venture concepts.
- Direct Sales Manager
- Marketing Coordinator
- Online Sales Manager
- Sales Representative Wholesale
- Tasting Room Manager
- Tourism Manager
- Wine Merchandiser
- Wine Steward Retail
For current employment and wage estimates, please visit the following online resources and search for the relevant occupational term:
All costs are estimates and are not guarantees. For the most current program information, check with an adviser by calling 206.934.5391. There are additional costs for books and supplies. Each student is responsible for the purchase of certain supplies and required tools before the instruction begins.
Hours may vary based on specific program requirements.
Introduction to Wines of the World
Introduction to the world's wine-producing regions, including history, viticulture practices and winemaking styles. Includes sensory evaluation of representative wines. Materials fee will be assessed. Students must be 18 years of age to participate in wine tasting.
Wine Marketing and Sales
Introduction to wine marketing and sales methods, basic approaches to packaging, advertising, promotion, retail and wholesale selling of wine. Lab fees will be assessed. Students must be 18 years of age to participate in wine tasting.
Wine Business -Winery Operations
Overview of winery operations with emphasis on inventory, record keeping and tracking, sales methods, allocating and distribution of wine from the manufacturer. The course covers compliance for Washington State. Includes equipment, insurance, bonding, production, general management, and space needs of a winery. Material fee may be assessed. For section 70, there is an online fee. Students must be 18 years of age to taste wine.
Wine Business-Distribution Network and Suppliers
Further examination of Sales and Distribution. Reviews the roles of brokers and distributors. Topics will include the costs of distribution including margins, mark ups, freight and taxes. Covers regulatory agencies and legal requirements and decisions related to import and export of wine. . Students must be 18 years of age to participate in wine tasting. Recommended that WIN 141 and 142 be taken in advance of this class.
Wine Business - Entrepreneurship and Innovation
Systematic look at components of successful wine-related businesses with emphasis on the decisions faced by entrepreneurs. Concepts of financial management, profitability, break-even analysis, capital budgeting, and cash flow analysis. Students will be exposed to key aspects of the business including creating a business plan, regulatory climate for making and selling wine, and brand promotion. Recommended that WIN 141 and WIN 142 be taken prior to WIN 145 but not required for registration.